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学术报告四十一:When Should Service Firms Provide Free Experience Service?

来源:数学与统计学院     作者:     时间:2018/6/6 16:55:44  0次

数学与统计学院学术报告[2018]041

(高水平大学建设系列报告160)

讲座题目: When Should Service Firms Provide Free Experience Service?

讲座人:Zhaotong Lian  (澳门大学)

讲座时间: 201868 16:30-17:30

讲座地点:科技楼514

邀请人:曹丽华

报告内容:

By providing a free experience service, a service firm can attract more uninformed customers. However, it could reversely effect the delay-sensitive, informed customers’decision. In this talk, we consider a priority queueing system with free experience services. By constructing a Markov process, we derive the performance measures of the system. We then study the customer behavior in equilibrium after we derive the expected customer waiting time. By maximizing the service firm’s revenue, we obtain an optimal strategy for the service firm. Our results suggest that when the market size of informed customers is relatively small, the firm can consider providing free experience services for uninformed customers. Conversely, if the demand rate of potential informed customers is quite high, the firm should ignore uninformed customers.

*This is a work collaborating with Prof. Wenhui Zhao at SCUT and Dr. Jinbiao Wu at Center South University.

报告人简历:

Prof. Zhaotong Lian is a professor and Coordinator of Accounting and Information Systems at the Faculty of Business Administration, University of Macau (UM). He got his PhD degree in Operations Research from Hong Kong University of Science and Technology. He used to be a postdoctoral researcher in Florida State University and a research staff in the University of Massachusetts before he joined the UM. His research interests are stochastic models and operations management. So far he has published about 30 research papers in international journals, including Operations Research, Production and Operations Management etc.

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